Consider your own smartphone habits and you will realize quickly how your routine of surfing the web, sharing, and even making purchases has changed. As a business owner it is important to adapt to these changes that your clients are most likely making too.

What’s News:

• 8% of all digital traffic comes from smartphones and tablets
• Most mobile phones in America will be smartphones by the end of 2012
• Every year more and more users are making purchases on their phones
• Mobile commerce is growing at a rapid rate
• Smartphone users cover a wide demographic with the largest being 25-34 years old
• “Couch Commerce” is rising: 54% of mobile consumers perform mobile searches and shopping activities on their mobile device at home
• Smartphone users have a higher than average income
• Your normal site is NOT thumb-friendly – time to update! 
• The easiest way to get started…build a mobile web app!

Benefits of Being Mobile-Accessible:

• Businesses can display basic services and contact information in a clearer way so viewers can load the website very quickly and ‘click-to-call’ you.
• News and publication websites can display articles in an easy-to-read mobile format so that people on-the-go can easily enjoy content.
• Product companies can give their customers online knowledge bases and searchable documentation that can be accessed from a mobile device in the field.

There are many companies out there that can easily build you a mobile app. I would strongly suggest making sure your site is smartphone friendly!

Happy Apping!