When building a business or brand – marketing is key! In our professional day-to-day, we are seeing some growing trends and interesting findings.
The days of the desktop computer are almost long gone. Mobile devices are taking over. People are spending more time on their mobile phones than ever before. The new marketing world consists of terms like:?
- Mobile Sites
- Social Marketing
As business owners and marketers, we need to have a solid grasp and understanding of these new types of customers and how to reach them. Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant information and messages.
- The SIZE of the mobile market
- 4 BILLION worlds mobile phones are in use
- 1.08 BILLION are smartphones
- 3.05 BILLION are SMS enabled (short message service ? AKA ?texting?)
It is predicted that by 2014 the ‘mobile internet’ will take over ‘desktop internet’ usage.
Did you know that half of all local searches are performed on mobile devices?
Or that 86% of mobile internet users are using their devices while watching TV?
Women aged 35-54 are the MOST active group in socialization!
VIDEO, VIDEO, and more VIDEO!
Video reaches and connects to the consumer personally and provides a way to casually interact with a consultant or a product/service at a viewer’s convenience.
Keep these things in mind when planning marketing campaigns BEFORE you spend your hard earned dollars in the wrong place. Take advantage of what is right in front of you and stay on the leading edge!